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Sponsorship Lineup: Six Brands On Board An important facet of the show’s business and production strategy is its strong sponsor support. Season 3 features six leading sponsors, demonstrating how well the format resonates with both audiences and brands: Envy Perfumes – Co-powered partner BMI Catch Masale – Co-powered partner BMI +1 Pour Home Air Freshener – Brand integration with product positioning in the kitchen set. BMI LuxInferno – A sponsor contributing to the show’s “spicier” flavor both metaphorically and brand-wise. BMI Caratlane – Special partner; jewelry brand likely leveraging celebrity placements and lifestyle integration. MediaBrief +1 Pet Shuddhi – Also a special partner, indicating the show’s wide demographic appeal, perhaps even pet owners. BMI According to Colors, the strong sponsor response reflects the fact that Laughter Chefs is not just entertaining TV — it’s a solid commercial property. BMI Why This Sponsorship Matters Strong Reach & Engagement: The format is reportedly the top non-fiction performer on Colors. BMI Massive Viewership: Season 2 reached about 185 million viewers on television (BARC, all India) — a testament to the show’s appeal. BMI Digital Buzz: The franchise generated nearly one-third of Colors’ social media interactions during the previous season, making it a highly interactive IP. BMI Brand Integration Opportunities: For sponsors, the show offers not just in-episode placements but also creative integrations — such as cooking challenges themed around a brand, mention by hosts, and product placements. BMI Alok Jain of JioStar (part of Viacom18 / Colors) emphasized that Laughter Chefs 3 is built on the idea of “homegrown formats anchored in cultural insight” — food + family fun + comedy. BMI +1 He believes this positioning naturally resonates with weekend viewers and that sponsor trust in the IP is rooted in its ability to deliver both reach and relevance. BMI Hosts & Key Personalities Bharti Singh returns as the host for Season 3. Her comedic timing, energy, and rapport with the contestants remain a core strength of the show. BMI +1 Chef Coach / Judge: Celebrity chef Harpal Singh Sokhi is back, guiding the celebrity pairs through their cooking tasks, setting quirky challenges, and providing humorous critique. MediaBrief Their pairing — Bharti’s humor and Harpal’s culinary expertise — forms the backbone of Laughter Chefs, allowing the show to maintain its “dinnertainment” (dinner + entertainment) flavor. Contestants: Mix of Familiar Faces and New Jodis Season 3 revamps the contestant lineup by bringing back fan favorites and introducing fresh celebrity pairs, adding both nostalgia and novelty. MediaBrief Below are the confirmed pairs: Karan Kundrra & Tejasswi Prakash — a high-profile duo combining romance and rivalry. Filmibeat Gurmeet Choudhary & Debina Bonnerjee — a real-life couple bringing their charm into the kitchen. Filmibeat Eisha (or Eisha/Risha) Singh & Vivian Dsena — pairing brooding intensity with rapid-fire banter. MediaBrief Abhishek Kumar & Samarth Jurel — expected to spice things up with their dynamic. MediaBrief Elvish Yadav & Isha (or Isha Malviya) — social media favourite Elvish brings youthful energy. Filmibeat Kashmera Shah & Krushna Abhishek — the mischief-makers, often dubbed the “chor” duo. MediaBrief Aly Goni & Jannat Zubair — known for their chemistry and fun-loving dynamic. MediaBrief This mix ensures a potent variety of personalities — from romantic duos to pranksters — which promises a season filled with both cooking creativity and comedic chaos. Format & Set Design Format: The show blends cooking with unscripted celebrity banter. Contestants face weekly cooking tasks designed by Chef Harpal, where they must deliver dishes under humorous constraints, while Bharti Singh keeps the tone light and entertaining. Wikipedia Participants are judged based on their culinary output, but the entertainment value — their jokes, pranks, and chemistry — is equally important. Set Design: For Season 3, the production has gone all out. Renowned art director Omung Kumar B has crafted a visually striking, whimsical kitchen set that feels “happy, lively, and full of flavour.” The Times of India His design underscores the show’s spirit — a space that is less sterile kitchen, more playground of culinary chaos, where laughter and food collide. Why Laughter Chefs Works (and Why Brands Are Investing) Family-First Weekend Entertainment: Because it airs over the weekend, Laughter Chefs positions itself as a family TV show. It’s not a serious cooking competition — it’s a fun, light-hearted experience that families can enjoy together. MediaBrief High Reach, High Engagement: With 185 million TV viewers in the last season and strong social media traction, the show offers a reliable platform for brand visibility. BMI Creative Brand Integration: Unlike traditional reality shows, Laughter Chefs allows for integrated branding. Sponsors don’t simply appear in ads — they become part of the narrative: in tasks, jokes, and props. BMI Strong Intellectual Property (IP): As a “homegrown” format produced by Optimystix Entertainment, the show demonstrates long-term scalability. JioStar / Viacom18’s leadership believes in building IPs that resonate across demographics and seasons. Media Infoline Celebrity Power + Relatability: The combination of well-known personalities (like Karan Kundrra, Aly Goni, Tejasswi Prakash) with comedic scenarios makes the show highly relatable and shareable
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